October 11, 2017 eastofellie

East of Ellie’s Joie De Vivre Dinner chosen as a 2017 BizBash Event Style Award FINALIST

Have you heard the news?! Our event design has been chosen as a 2017 BizBash Event Style Award FINALIST! 

Designing this table scape was one of the most enjoyable parts of planning this event! With such a great brand identity to base our design off of, we were able to bring together elements that were not only beautiful but all tied back to our event concept.

Read more about how and why this event design came to life the way that it did! –

THE PURPOSE

The purpose of this dinner event was to feature the Laura Mercier brand as part of the three day conference being held for Beauty Prestige Group. We hosted 200 guests from the company’s sales and marketing teams, numerous C Level executives, and Laura Mercier herself.  “Joie de Vivre at the Bronson Gate” was the title of our evening and translated directly as “exuberant enjoyment of life.”  The evening was set to be a celebration, it is about the joy of conversation – of eating – of anything one might do, it is the joy of everything and is a philosophy of life that involves one’s whole being (because how could you not enjoy eating and sipping cocktails under the stars at Paramount Studios?)  We took this phrase to heart and infused it into every detail as well as the overall atmosphere of the event. Joie de Vivre is also one of Laura Mercier’s latest cosmetic color collections. (Check out the amazing-ness here. The mascara is life changing)

Hosting this portion of the event at the historic Bronson Gate at Paramount Studios was a perfect setting to bask in the history of both the Laura Mercier brand and the essence of authentic old Hollywood.

THE THEME

We themed this portion of our event and table scapes based on Provence, France. As a unique flare, instead of matching each and every element to this look and feel, we integrated unexpected touches to the table scape that would work in unison with the soft florals and rustic seating to create an edge that would still achieve an aesthetically pleasing look. To achieve this, we included a masculine green Zebra succulent plant, as well as table numbers and escort cards that featured a swipe of bold red lipstick, which is a design element you will see in a vast number of executions of Laura Mercier’s marketing. We also included ingredients that are used in Laura Mercier body cream such as fresh fruits and nuts.

Aside from what was actually set as the table scape, guests enjoyed their custom-themed signature cocktails with no typical cocktail stirrer. The stirrers for our signature drinks were real honey dippers, as this is used with Laura Mercier body souffle products.

We also set a table of chocolates in the shape of lips, lipsticks, and other cosmetics in colors of pink, red and brown displayed on custom lucite blocks to provide added drama, dimension, and frankly a dessert any cosmetic lover would love to indulge in!

THE FEEDBACK

Easily one of our most memorable moments of this event was Laura Mercier herself taking a floral arrangement off of her dinner table and back to her hotel. We had no access to her prior to the event and had fingers crossed the design and florals would match and exceed her expectations! Guests raved about the gorgeous setting of the dinner and how all of the elements came together. The CEO of Beauty Prestige Group said this was the best sales conference he had experienced in his 30 years in the industry.  It’s all in the details!

Wish us luck to win! We will find out at BizBash Live on October 25th in NYC, will you be there? Let’s connect!

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