Halloween As Told By Event Planners

Happy Plan-a-ween! You think Frankenstein is scary? Nothing is more frightening than not having a plan in place. Here at EOE even the best planned event days have their fair share of horror stories. Are you scared your pocus punch isn’t going to be goolish enough? Do you have these amazing last minute ideas but have no idea how to pull them off? You came to the right place! Keep reading to learn all about how us Ellie event planners execute in a pinch.



First thing’s first, what are we planning here? A quick get together with friends after work? A haunted house extravaganza with all the bells and whistles? Outline what you are planning to accomplish before you get started and get lost in the beauty that is Pinterest or our favorite- Amazon Prime! It’s easy to go overboard. Trust us.

Know Whether You’ll Be Having Goblins and Ghouls or Vampires and Werewolves.

If you are just going to dress up and serve red wine because, ya know, it’s Halloween, that might not be enough to wow your guests. Understand WHO is attending and what you want their EXPERIENCE to be. If you are looking to scare some people, dressing the dog in a bat costume might not cut it!

Don’t Assume The Guest Has Their Own Crystal Ball

As fun as guessing games are, guests are horrible at it. So, if it’s a costume party, make sure your e-vite says so. If you are having a contest for the scariest monster, make sure your guests know. Nothing worse than being the only one dressed up while everyone else is in their sweatpants (which could be just as scary)

A Little Bit of Last Minute Magic

There’s something about Halloween that feels like just about everyone waits until the very last minute to prepare for. Lucky for us last minute requests are our middle name. They are so common in the events world that we have mastered (almost) every loophole. Let us introduce you to our favorite duo, Pinterest and Amazon Prime. One provides the inspiration the other makes it come to life in two quick days via some magical broomstick. Does it get better than this?


How to Give Your Night some Witchcraft and Wizardry

If you are anything like us, your wardrobe is a variation of a few shades of black. The issue is, not everyone is going to want to dress up in a costume or any article of clothing that isn’t orange or black.  If you know that at this party cat ears just aren’t going to cut it – what can you do?

  1. Buy fun props for people to put on. After a few creepy cocktails, your guests may be more willing to throw on that blonde wig.

  2. Make your costumes approachable. I never met a person who would say no to a solid pair of shutter shades. Maybe a wand? Red plastic lips? Do easy things that people can easily take on and off but will allow them to still feel adult
    while acting a little silly.

  3. Give out awards. One of our favorite things in event planning is a good ole competition. You would be amazed what a custom plastic engraved trophy or unlimited bragging rights will make people do. Create a runway, get score cards, and make it worth the guests while to compete with each other.

  4. After years and years of attending halloween parties, the typical red colored punch served out of a pumpkin or overdone sugary apple ciders, we are ready to step up our halloween drinks to options that are a bit more sophisticated. Some of these drinks look too spooky to drink, but we promise they are tastier than they look. (Just arrange for someone else to fly your broomstick home) Check them out here.

  5. Avoid any #partyfouls by taking 10 minutes to create your own music playlist instead of relying on a premade one. Nothing kills the vibe of a poppin’ dance floor like the Kidz Bop version of Monster Mash. Don’t get us wrong, traditional halloween songs are still great, just make sure you have consistency and songs that are upbeat to keep the party “alive”.

  6. Lighting is everything. At our events, this means overhead bistro lights and votive candles to set the scene for dinner, or ensuring a presenter is well lit on stage with a specialty installed spotlights. But for your Halloween bash, don’t let this #protip squeeze by you. If your event is lit correctly with shadow-y uplighting, mysterious glows of purple and green, and flickering yellow flames (faux please. Let’s not go there) This will set the tone of your event without having to buy so many props or decor. Simple but thoughtful lighting is the perfect way to keep it sophisticated and spooky.

Don’t let your next event scare you.  Need party people who know how to monster mash?  Drop us a note at rsvp@eastofellie.com


A Company Outing for Every Brand

The sun is finally shining and everyone’s getting a little antsy. Who wants to be working when it’s so un-buh-lievably gorgeous outside? If you’re seeing beach photos on Instagram from the day your co-worker called out sick, it might be time to take everyone on a company outing.

A fun trip away from the office can be a great opportunity to reward your employees for all the hard work they do, promote networking and bonding among your team, or make a big announcement in front of the whole company. Plus, who doesn’t love a good picnic?

At East of Ellie, we live to help companies like yours take the perfect daycation. We know every company is different, so we came up with some ideas that are sure to fit your brand’s personality.


Bubble Football 03

By Ninaras [CC BY 4.0]

Water fight by Augustas Didzgalvis

By Augustas Didžgalvis [CC BY-SA 4.0]








Yes, YOU. You know who you are. We are talking to those who’s competitive spirit comes out in the places you would never expect it.  We have even seen colleagues getting competitive over who can drink the most coffee without exploding. A little healthy rivalry is great – it’s why your company is a leader in your industry – but too much of it can be bad for your workplace mojo.

So, get your employees up and moving and harness their competitive energy through a fun, fast-paced company field day!

Divide into teams, wear your company colors, and play some games. Plan a day at the beach complete with beach volleyball and a water gun fight, or, book a soccer field for some bubble ball, jousting, relay races and tug-of-war!


Your brand is the picture of elegance. You need an outing that’s flawlessly tasteful and delightfully serene. At EOE we’re no stranger to a classy dinner – we took BareMinerals and Buxom glamping under the stars so they could experience the bliss and beauty of the natural world in the heart of the city. Want a fashionable outdoor excursion? Take the company to a country club for a relaxing afternoon by the lake complete with cocktails and an upscale dinner.


Your company is on the cutting edge. No one else is doing the things you guys do, because you and your coworkers have forged your own paths. A company as unique as yours deserves a company outing to match.

Here’s something we bet you haven’t heard before – making movies! Take a break from the norm as your group gets ready for their closeups. Spend the day making movies and then host a premier party in the evening! Learning to use professional film equipment, playing dress up and telling stories are all great ways for your employees to get creative and work as a team. We got The Beaute Prestige Group Behind the Lens last year – definitely a unique outing!

Need a dinner to give your team the movie-star treatment? Check out our dinner at Paramount Studios for some ideas!


Family values are in your company’s DNA. Even if your coworkers aren’t blood relatives, you can’t even tell the difference, and that’s just the way you like it. So, make your next company outing a family one! Have your employees bring their spouses, kids, and furry friends for a picnic in the park with carnival rides, games, a moon bounce and a barbeque dinner. (Just make sure to have entertainment for all ages!)


Need help planning a company outing perfect for your company’s signature style? We got your back! Send us a note: rsvp@eastofellie.com

Tenting 101

Although we are indeed corporate event planners, we tend to plan most events in not-so conventional spaces. Delivering legendary events means thinking out of the box and thinking custom. Therefore, we absolutely love a good tent! Hopefully you read our previous blog post Pros and Cons of Hosting Events In or Around the Home and were inspired to host your own soiree, or you found an awesome venue to utilize the outdoor space instead of staying inside. Whichever space fits for your type of event – tents can handle it all. But, where to start?

1. Choose your type of tent

Wait, there’s more than one kind of giant tent? Indeed there is! Aren’t options great to have?

Sailcloth Tents
Sailcloth tents offer a crisp, clean look with a lightweight fabric perfect for events where style is priority. As members of the coastal Northeast – we’re definitely a fan of this style.

Century Style
Century Tents offer high peaks, and sweeping ceilings. This style tent does need to be staked to the ground, so you’ll need to consider a little extra real estate to include around the perimeter of your tent footprint.

Framed Tent
Want to ditch the center poles that come down from the ceiling and obstruct floor space? Framed Tents are for you. These tents come with options for clear or classic colored ceilings.

2. Choose your “extras”

When you see a gorgeous photo of an event-ready tent, you’re probably looking at a wood floor installation, custom lighting, maybe even fabric draping, etc. The sad truth is that these do not magically come with the tent. Extra’s can add up and be EXPENSIVE. So, depending on your budget, you may not be able to afford to install floor throughout the entire space or cover up those aluminum poles with gorgeous fabric. Either way, manage your client’s expectation to work them into the budget sooner than later. We do however ALWAYS recommend having removable “walls” to protect the interior from rain, bugs and whatever else mother nature wants to throw at you. Sure, a light drizzle won’t ruin anyone’s dinner without them, but in heavy rain and 30mph+ winds, we were really happy about having them at a past event.

3. Pull Permits

Event planning is all about avoiding disaster on the big day, and making sure you are all covered on your permits & inspections is crucial. This is something overlooked by many but can completely ruin your event by the officials shutting it down. Please, please, don’t let this happen to you or your client. From electrical, to fire retardant materials, rules on candles and more, each of these is regulated by local government in each city/town. Talk with your tent rental company, local permit department, or any vendors ahead of time about everything you plan on executing so there are no day of issues.

4. Party On!

Congrats! You’ve passed Tent 101. Creating an event in essentially a blank canvas layout customized to your liking can be a ton of work but the end result will be so satisfying to both you and your client.

Looking for event planners that have mastered the art of planning an event in a tent? You’ve found the right team. Contact us today and let’s get planning! rsvp@eastofellie.com

Boozy Best Practices

Hello fellow planners and event lovers – Emily here.  I haven’t been on the blog in a while, and with Ms. Cindy and the other little Ellie’s hard at work on all our summer projects, I thought I would do a little blog takeover.  

This should come as no surprise, but I am a little older than my crew – not a huge gap but a solid decade sets us apart. I did tend bar in College however, and since then have enjoyed a cocktail or two with friends and family so I’ll go out on a limb and say I know a bit about alcohol.  This summer has been flooded with great cocktail ideas on Twitter and Pinterest.  Here are my coolest finds and what I am calling Boozy Best Practices for the summer of 2016.

Rind Time

I am a vodka or wine kind of girl, but these bright and fun jello + fruit rind concoctions really got my attention.  Basically all you do is hollow out your favorite hard rind fruit – watermelons are the most practical – but the rumor mill tells me that this even works on lime and orange rinds.   Add your gelatin mixture to the rind – let set – and voila – its rind time. I would recommend serving this with something fancy added to it – like a curvy toothpick or one of those cocktail stirrers with the acrylic ball on top.  Because if you have ever attended one of my parties, you know I love my details.


OK so true story – I went to Bed Bath and Beyond and bought a popsicle maker.  I am 4 years old, I can’t help myself.  In full disclosure I also have a Snoopy Snow Cone maker under my bed (thank you Kelley Karp.)  The mix got sticky and it made a huge mess so my fiance threw it out when I was away on one of my last work trips. He does stuff like that from time to time so I am now popsicle maker – less.  My point: have you seen all the boozy popsicle images that have been hitting up Instagram?  My favorite so far have been the bright color versions, and the ones that have been added to sparkling wine for a little extra somethin’ somethin.  Go try this, go on, I’ll be here when you get back.

Black Light Bonanza

Fun fact – if you use tonic water and then you enter a room with a black light, the cocktail will glow.  I know, I wish I knew this 10 years ago, but it’s still cool none the less.  Not that you are all running out to throw black light parties, but just in case you are, this is a must.

Looking for these fabulous recipes?  Well, I created a Pinterest board for you – aka I am saving these for my wedding.  Enjoy and let us know what you think.  

Looking for a planner who knows the ins and outs and can make any element of an event creative and unexpected?  Contact us today at rsvp@eastofellie.com.  Let’s get planning!



Photo credits: A Beautiful Mess

Cheer Up Buttercup: April Showers Bring May Flowers Event

May has arrived and it feels like spring is finally on its way! Even though the sunny days to come are going to be wonderful, we can’t forget about the countless rainy days the spring weather brings to New England. As you take out your rain boots, umbrellas, and rain jackets, we want you to celebrate and embrace this rainy weather in our favorite way – through an event! We’ve gathered our favorite tips on how to transform your event space into a unique April showers bring May flowers event!


The bigger the idea the better! We plan events for luxury brands, so obviously we looked to Jimmy Choo to show us how a flower wall in store can inspire a bright and colorful spring line launch event. With colors of the brand, or colors from the latest collection, you can create something spectacular.


Even if your brand is like Kate Spade– fun, bright, and classy, you can add a flower wall to your event like Kate did to her store front. It’s fitting, and inviting (with great picture opportunities for social media buzz!)


Cocktails are always a great way to get the good vibes rolling at a rainy day party, but how cool would it be to keep the May flowers theme going? Adding a little element of your theme to every aspect of the event can wow guests, and continue the bright color pop.


Have a high ceiling in your event space? Don’t let all the open space go to waste! These lighting fixtures captured us from the moment we laid eyes on them. With this type of decor you can keep a simple table (more space for food), or you can really go all out and add more flowers and really surprise your guests. With flowers above, think of other options for the centerpieces like teapots, or rainboots!


One of our favorite flowers are tulips. They give a traditional spring look, and add a classic feel. Sometimes simple is better than elaborate, so take your sweet spring time event, and add an element that is classic and unforgettable.


Celebrate the beauty of spring and all of its craziness using our tips for throwing the perfect April showers bring May flowers event! Want to take your elements of your brand and create a spring themed event but don’t know where to start? Contact us today and let’s get planning.

These Decorations Take the Cake: Ways to Incorporate Food into Your Event

Without a doubt, two of the biggest components to planning an event include food and decor.  These elements often go hand in hand because having consistent branding or a theme keeps guests interested and excited to see what else the event has in store for them. With a creative touch, food can even act as the event decor itself. Edible centerpieces or even a wall of food can catch the eye, and make the guests hungry for more.

Using food as decorations is visually appealing, budget friendly, and unique that is sure to blow your attendees away:


Centerpieces are attention-grabbers; they are the focus of the table, so if you’re looking to bring a wow factor with your event decor, try making your centerpieces out of food.



Photo: Ashley Batz

Give your guests with a sweet tooth a favor, and use chocolate coated marshmallows with different food colorings and designs.  The colored chocolate allows you to own your brand, and give your guests a whimsical feeling.

Another, all-in, option is making the centerpieces a place for hors d’oeuvres. These wooden cutting boards, and elaborate spread of cheeses, meats, and citrus fruits will keep your guests entertained, and increases their appetite.

EDIBLE DECORATIONS: These take the Cake



Photos: Cherish Cakes by Katherine Edwards, and Michele Bradley

We can’t forget about cake- one of the biggest edible decorations of all if your event calls for one.  We love cakes because of the creative edge a client can put into it. From a company anniversary, to a congratulations and promotion party, they cover all boundaries. At our event for Nestle Waters North America, our mission was to WOW our client and guests with all things Perrier.  Our caterer crafted edible sugar Perrier bottles that were placed on the cake and it was the most attention grabbing decoration of the event (until it was devoured).

A Wall of Food? Why not!

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Photos: Pinterest, Fresh Ideas

Having a wall full of delicious food could keep guests entertained liked a bar would. Placing salads on one wall, and dessert on another could give the room a pop of color, and a sweet scent. What’s better than food with a view?

There are lots of ways to creatively incorporate food into your event decor, whether you have a theme or not.  This popular trend is making headlines in the industry, and event attendees will definitely be seeing a lot more of decorations crafted out of food in the future.

Loving this trend and want more inspiration on how to incorporate food into your event decor? Check out our Pinterest Board!

Top Cities to Host Your Branded Event

Time and time again our clients ask us to wow them with a new venue or event concept that’s out of the box.  Of course, our main objective at EOE is to create legendary events customized to our client’s vision. No matter the size of your budget or audience, leaving your guests with a memorable impression is important  – so for fun at the EOE offices we host brainstorming sessions and dream up some pie in the sky style event locations and cities to keep in our secret vault. We are letting some of our secret location obsessions out of the bag just for you.  Here’s our list of our favorite cities that we want you to take a look at.

  1.    New York, New York– This may seem a little straightforward, but is it certainly one of the most underrated places to hold an event. New York City is designed with nooks and crannies that you never believe existed, like 501 Union and Tribeca Rooftop. These spaces are unique, and hidden among the concrete jungle, and they’re waiting for your event.885179_146678078832393_1087703752_o-1190x793

Source: http://tribecarooftopnyc.com/events-gallery/corporate-events/

  1.  San Francisco, California-This leading, traditional, city of California has been the hub of social living for the past decade. The expanding population, and great appreciation for tourism is what makes this city perfect for hosting legendary events. Some of our favorites that we have found are the San Francisco Ferry Building and a Celebrity Cruise’s ship docked in San Francisco bay called the DreamBoat. The ship holds over 150,000 people, and custom creates your company’s logo for the pool on their party deck.


Source: Lori Paladino Photography

  1.  Chicago, Illinois– While we can all agree what waterfront venues are the go-to for “spectacular events” we’ve found some for you in the MidwestFrom the City Winery, to The River Roast. These venues are known for their traditional architecture, and gorgeous city views. Many headquarters for Fortune 500 companies are located in the Midwest, so why not plan an event close to home that will make your company the talk of the town?

city-winery River-Roast-Private-Events-07

  1.  Miami, Florida – If your company likes warm weather mixed in with their innovations then you should check out Miami as a possible city for your event. The Temple House is a mix of clean slate, with technology and possibilities. With a large blank space you can customize this venue to be as enthusiastic as your brand. And who doesn’t like warm weather?



Have you ever been to a venue that absolutely stunned you? We would love it add it to our list! See our Pinterest board for more examples of what our little event planner minds dream about at night.

5 Sophisticated Yet Spooky Halloween Cocktails

After years and years of attending halloween parties with the typical red colored punch served out of a pumpkin or overdone sugary apple ciders, we are ready to step up our halloween drinks to options that are a bit more sophisticated. But don’t confuse sophisticated with boring or lacking Halloween spirit. Some of these drinks look too spooky to drink, but we promise they are tastier than they look. (Just arrange for someone else to fly your broomstick home.)

Bloody Orange Cocktail



The plastic syringe itself certainly sends a chill down our spine, but the raspberry “blood” really has us creeped out. Once we found out the delicious flavors that make up this refreshing cocktail we put our initial shock aside because this drink sounds delicious: Recipe via HGTV

The Black Beard


This drink doesn’t need any jelly eyeballs, fake blood or spiders to make it one of the creepiest drinks we’ve EVER seen. And what makes this drink as black as midnight? No, it’s not food coloring… Recipe via Honestly Yum

Bloody Brain Shooter


This one is freakishly realistic. What looks like the interior of a mason jar at a twisted surgeon’s office, is actually a drink you can concoct for your guests. There is no prop in this glass, it’s all liquor and a splash of grenadine. Find out the secret “brain” ingredient via Wonder How To

Candy Corn Cocktail


We admit this cocktail is seriously lacking in the spooky department, but we love the sophisticated twist on the classic halloween staple; candy corn. With flavors of banana, peach and white rum, your guests are in for a treat. Find the recipe here via PopSugar.

Vampire Bite



What would halloween be without some dry ice? This Vampire inspired dark raspberry cocktail sets the mood topped off with foggy flare. Finish with a black toothpick and black raspberry for a deliciously creepy cocktail. Recipe via Jay’s Catering.

How do you upgrade your typical halloween gathering to be sophisticated? Let us know in the comments below. Looking for more cocktails to concoct? See our Pinterest Board!

Larger Than Life Branding At Events

Is less always more? These companies believe the opposite of the old saying when it comes to their branding at events. With so many companies competing for engagement and exposure from attendees, their branding keeps getting creatively bigger and better, and it’s working. How could you possibly ignore a shoe box the size of a home, or a grocery cart that looks more like a monster truck? We sure couldn’t.

See our favorite ways brands went after exposure and engagement at events:


Giant blow up beach balls are nothing new to festival or concert settings, but this giant version does so much more than expose HP’s logo. To meet its “make memories last” initiative, “the ball had an integrated HD camera and it was able to take photos and videos, bringing a whole new perspective to the event while retaining the digital aspect through broadcasting photos in real-time onto the stage and via live stream, as well as uploading them onto social media for fans to connect and engage.”*


Tents are not revolutionary to the outdoor event space either, but molding a classic tent to match your brand and product is genius. Attendees won’t be able to resist finding out what’s in this giant shoebox, which is exactly what Adidas wants.


When Xbox’s consumers use their product, they are transported to worlds beyond their imagination. So to live up to what Xbox offers its consumers, they have to give their best shot at creating a stage that challenges reality.


The television hit, “Guy’s Grocery Games”, is an extreme version of grocery shopping, so taking their branding to the extreme as well was no surprise. This giant grocery cart resembled more of a monster truck with mini versions surrounding for engagement. Photo: Nadia Chaudhury/BizBash


And of course, we couldn’t forget about the event we’ve been working on all summer. At Consoles launch event the venue in Nob Hill, San Francisco provided the perfect opportunity to make a visual impact in a big way. These 9 ft panels took hours to assemble perfectly – but the impact was priceless.

Inspired by these big name brands but still not sure how to execute so that it makes sense for you? Lets chat! Contact Us. If you’re looking for even more inspiration, check out our Pinterest Board here.

*Branding Magazine 



Unique Summer Event Themes

The best events are always memorable – whether that be a concert, a gala, a charity event, the type is irrelevant really.  What matters, is how the event is executed and the experience.  The most memorable events are usually unlike anything else, so thinking outside of the box is a must for planners.  To awe your guests, you must exceed their expectations.

Our best ideas come from being inspired by other events.  See some of the most unique event ideas we’ve seen this summer:

Out of this World Theme

Sometimes, you just can’t decide on a theme.  So, why not combine two?

At the opening party of the Luminato Festival in Toronto last month, the event combined two theme ideas: Lush Forest and Post-Apocalyptic Wasteland, making for one of the coolest event themes we’ve seen.

forest room plants

The venue decorators went all out to bring this futuristic theme to life.  The rooms were filled with plants, trees, and even carpeted with sod.  The decorations attributed to the feel of the theme, but it didn’t end there.  The smell of live plants and noises typically found in a forest filtered through the air – yes, you could hear crickets.

To increase attendee participation, there was a DIY flower pressing station, and guests could get their makeup done at the Lancome flower-filled dome.

flower press  dining room  lancome dome


Photo credits: McNabb Roick Events & Bizbash

Human Canvases

Last month, architecture firm, Raw Design, took guest engagement to a whole new level.  During their annual party, they invited guests to paint the floors, walls, and themselves – don’t worry, they handed out full-body smocks.  The theme was “Raw Canvas” because the firm wanted to show how art and architecture were connected, and they did so by painting all sorts of shapes and objects.  Guests arrived at an undecorated event space, but after the event, all spaces were covered with paint.


paint 2   paint

The firm’s goal was to make sure the guests were able to participate in the making of the event and having fun.  4,000 Instagram posts later, they achieved their goal.

paint 3

Photo credits: Bobby Gundu


The Art Institute utilized an interactive bar and mixologist. The mixologist demonstrated how to make specialty cocktails that represented different exhibits displayed at the museum.

interactive bar

Photo credit: Al Zayed Photography

Sometimes, the most unique and out-there ideas can make for the best event, so don’t be quick to exclude any crazy ideas you come up with in a brainstorm.  As long as the theme is well thought out and comes full-circle for your brand, you can pull off a great, creative event that will get your guests talking and posting.

Having trouble coming up with a creative concept to wow your target audience? Contact us today for our creative expertise, and let’s get planning!


Making your Fourth of July Party Sparkle

sparklerAs you could imagine, we are excited for 4th of July.  Any holiday that calls for lots of parties is right up our alley, not to mention the fun patriotic theme and the sparkly entertainment – who doesn’t love fireworks and sparklers?

Every year, we attend another 4th of July party, and let’s face it, all the parties mesh together because it’s all the same.   We want to show you how you can add a bit of excitement to your annual 4th of July party and make it more memorable than the last with these fun food, drink, and decor ideas!



Anything red, white, and blue is perfect for your party- just add fruits, food coloring, and colored ice to spice it up. Make a few colorful cocktails virgin so the kids have a special drink too.

red white and blue cocktailfruit infused waterblue cocktailfruit infused water


We’ve all seen 4th of July cakes and cookies.  So mix it up with colored cake pops, chocolate covered strawberries, and rice crispy treats.  These yummy and colorful desserts are an easy way to make your party look special!

cake pops  multi-colored strawberryrice crispy treatschocolate covered strawberries


Want something even more creative than those ideas? Most of us haven’t seen 4th of July style peppermint bark or chocolate covered pretzels. Your guests will be excited to have these special treats!

peppermint bark pretzels


Decorated mason jars are a great centerpiece that adds spirit to any party. If you want to add even more sparkle to these centerpieces, add a candle or sparkler.

mason jar w candlesflower centerpieces mason jar w sparkler

If you are over the top (like us) you will want to do everything to make your party special.  That means lawn paint and streamers. Use star stencils to paint colored stars on your lawn. It’s easy and looks awesome – it will definitely get people talking.

lawn stars streamers USA frames

With these ideas, you can sit back and enjoy your 4th of July party and know that it will stand out!  Your extra effort will make your party be one for the books!

Looking for some creative events ideas that only East of Ellie can offer? Contact us today and let’s get planning!


Out of the Box Centerpieces

At East of Ellie, one of our favorite aspects of event planning is just how creative we can get with event décor. Sometimes the best ideas come from the bending of the traditional rules of event planning.  It can be something as simple as swapping out a traditional floral arrangement for something a bit more unique. For themed events, centerpieces are a great way to subtly incorporate your event look and feel without replacing elegance or sophistication. Here are our favorite out of the box centerpieces to inspire your next event.

Worried about your centerpiece obstructing your table and guest’s ability to socialize? Take your design up a foot or 2 and have any light objects descend from the ceiling. Just make sure to go a little higher for events involving NBA players.


A great centerpiece concept for organizations involved in healthy eating, going green, or just asparagus lovers alike. The rich purples and vibrant green hues in this creative centerpiece are sure to draw eyes to its beauty.

Luau themed events can go from sophisticated to child birthday-like in the matter of seconds with bad décor choice. This centerpiece channels Hawaiian culture and has tropical written all over it without looking tacky or immature.


Looking to avoid floral all together? This arrangement of copper piping brings an industrial rustic feel to any event. The white candles and tiny floral addition are key to balancing out the masculinity of the décor.



Looking for more inspiration? Visit our Pinterest Board here. Still stumped on what to use for your event? Contact us today for our advice with no obligation.


3 Reasons to Plan a Brunch Event

Credit: Camille Styles

Maybe it’s the idea of the bottomless Bloody Mary’s, or perhaps the excuse to eat for 2 meals in one sitting, but people LOVE brunch. Brunch is unlike any other meal and carries a fun, modern persona of its own. There is something so satisfying about sitting down and spending hours socializing with a Mimosa in hand an endless supply of buffet style, heartwarming food at your disposal.

Here is why event planners looking for a new style of soiree should look no further than a brunch style gathering for their next client:


1.) It saves money

Many venues will charge less for daytime use of their facilities, leaving more room in the budget to upgrade other areas of the event.  As Event Planners, we know even a little extra dough (no pun intended) can go a long way!


2.) Natural Light

Lighting is a huge mood setter for an event. All natural sunlight is a nice change up from the “nightclub style” lighting that other events need to customize a venue when it’s pitch black outside. Scientist have proven that sunlight can actually improve our moods and happiness levels. Happy guests = successful event!


3.) Creative Catering

The best part of brunch is, of course, the food and drink. Since dinner is traditionally more upscale, brunch supplies the opportunity to get creative with “build your own” food and drink bars. Guests are sure to love this style of serving, because they can make their food exactly how they like it.


Looking for venue, decor, or catering ideas for your own brunch event? Check out our Pinterest board here!

Photo Credit: Camille Styles

How “The Sharing Economy” Benefits Event Planners

Seashell House Alternative to Hotel Rooms on Airbnb

You may have heard of the term “the sharing economy” in recent articles talking about the future of businesses and how resources are opening to consumers unlike ever before. Google defines this term as: “The sharing economy (sometimes referred to as the peer-to-peer, mesh, or collaborative economy; also collaborative consumption) is a socio-economic system built around the sharing of human and physical resources.”

To put it in more familiar terms, it’s the basis of Uber, AirBnB, and more companies that are changing the way we live everyday life by offering to share things or services already owned by others. And while many apps come and go in regards to popularity, Entrepreneur magazine deems the success of businesses engaging in the sharing economy “not a fad – it’s a new way of doing business”.

So, how will this new age of having access to every day needs in the palm of our hand benefit the lives of Event Planners? We’ve broken down the top apps and their features to see how they can make our lives a bit easier.

  1. AirBnB
Credit: Airbnb

Credit: Airbnb

Event planners go above and beyond to ensure their guest experience is nothing short of amazing during the event, but why stop there? AirBnB offers unique places for your guests to stay while they are in town for your event. From castles, to island villas, to homes with the most unique architecture you’ve ever seen, and even a houseboat on the Seine River in Paris (yes, that is a real thing on AirBnB) the possibilities are endless. Guests and clients won’t be able to stop talking about the experience you’ve provided them. And of course, who says you can’t book your own personal accommodations in one of these amazing spaces?

  1. Uber

Credit: Uber

One of the best features that Uber has is the accessibility for people to be picked up in a moment’s notice. As event planners, we all know someone will need us ASAP at the venue site without warning. For clients and guests, Uber offers rides that match style with budget. For high profile clientele, there is a LUX option. For big groups, the SUV option is ideal. And for you, the event planner, UberBLACK will have you arriving in style without breaking your budget.

  1. TaskRabbit

    Credit: TaskRabbit

    Credit: TaskRabbit

TaskRabbit connects you to people who have the skills necessary to get what you need done. While the tasks range from moving help to grocery shopping & delivery, they also offer event services such as bartending, décor installment, wait staff, entertainment, marketers, and more. Taskers are rated and reviewed after each task so you know what you’re getting before you commit.

  1. DogVacay
Credit: DogVacay

Credit: DogVacay

This one has a special place in our hearts. The official dog of East of Ellie, Oliver, needs a place to stay when the team is across the country executing an event. Since event planners have more flexible schedules, it is likely that many of us have furry friends that enjoy our company on a daily basis, but need loving homes when we travel. DogVacay allows owners to leave their dog with a host who will take care of the dog. It’s cheaper than a kennel and gives dogs a more comfortable place to stay. Don’t miss us too much, Ollie!

  1. Fon
Credit: Fon

Credit: Fon

WiFi can be the biggest struggle on the road for event planners. Constantly asking public spaces to share the password, paying hourly fees, or just scrolling through the list of networks that display the dreaded lock symbol, can put a damper on your productivity. Using Fon, members share a bit of their home WiFi, and in turn get free access at millions of other Fon hotspots worldwide. Sounds like a good deal to us.We’re all about anything that can make our lives easier before, during or after our events. Looking to ease your life while planning an event? We’re here for you. Contact us today and leave the planning to us.

Branding the Social Hub of your Event

At East of Ellie, our bars serve more than just cocktails. At many events the bar is usually considered the social hub where guests love to socialize and relax. This area serves as the comfort zone for guests as they arrive.  They can walk in, grab a drink, and chat with other guests as they do the same is typical event culture. As the event continues, the bar is almost always a place visited a few times by guests.

Branding your event’s message where guests are likely to be is a no-brainer, but it must be executed in a subtle/playful way to tie into the informality of a bar. In this casual atmosphere, companies are given the opportunity to kick it up a notch with their creativity in deciding how they are going to incorporate their event’s message – like in a company logo, or a key message.

Check out how East of Ellie and other companies have effectively branded the social hub of each event:

Branding Specialty Drinks


When our client Bulgari asked us to honor their Vice President of Marketing and Sales in a big way we decided that naming a bar and the drinks after her was the best way to execute during an internal event. In relation to your event it’s a fun way to involve guests since, lets be honest, they must order the specialty drink by name! Going forward they can always reference their delicious drink or fun memory with that creative drink name.

Tying into the Functionality of the Bar

 Image: Bloomberg News

The International Consumer Electronics Show (CES) took the opportunity to show off their logo right in the middle of an ice luge. Instead of using the ice luge as a traditional shot transportation into someone’s mouth, the event kept it classy and instead, guests received their drink from the bartenders pour. Well done, CES!

Colorful Branded Decor

Nestle Waters Event

Nestle Waters Event

For the CEO of Nestle Waters Retirement Party, our event’s message was to display the brands he had built over his years of service. East of Ellie accentuated the private pool house with pops of color and Perrier inspired decor that mirrored their recent launch of their partnership with the Andy Warhol Foundation.

A Subtle 3D Logo

Liz Banfield Photography

Liz Banfield Photography

Adding your logo to the front of the bar may seem like an obvious move, but by executing it in a way that blends with décor is a fun yet effective way to go about branding. This logo was incorporated without sacrificing an ultra luxe atmosphere that guests are sure to enjoy.

Looking to create your own branded social hub? Let us bring your target audience together for an experience they won’t forget. Contact us here.


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