September 29, 2016 eastofellie

What do Event Planners Actually Do?

EOE’s Marketing & Events Manager, Cindy, here. I’ve come to a conclusion. This may seem a bit dramatic, but over the past couple years I’ve realized:

People don’t know what event planners do.

Of course, this is a generalization. Most people don’t know what event planners do. In the grand scheme of professions, we don’t necessarily know what a ton of others do on a day to day basis unless they are our spouses, parents, closest friends, etc. But, there has been an alarming difference in response from when I told people I worked as a marketing associate to now working as a corporate event planner.

When I told those I was a Marketing Associate, I was asked what industry, what I focus on, and that’s about it. All good.

Now as a corporate event planner, my job has an extreme amount of parallels with being a marketing associate, yet I am greeted with the same dreaded phrase every. single. time. “Ohh, how FUN! That must just be SO fun.”

In fact, one time someone actually said “Oh, I forgot you’re, like, a little event planner.” As if I giggled and frolicked all day in a land of magical flowers and linens. Yeah, right.

Now, don’t get me wrong, some days, my job is a blast. I crave creativity and making things look good, and event planning allows me to do that. But to be greeted by what comes off as lack of respect as the main summary of what others think of my career every time is just getting old. So today, I’m here to let you know what we at East of Ellie, and corporate event planners around the globe, do.

  1. We convince CEOs of Fortune 500 Companies to spend thousands on our ideas.
  2. We stand up in front of 15 board members and present to get them well, on board.
  3. Its our job to bring together the finance team, marketing team, sales team and more teams then you would think actually exist inside a Corporation, and with no scuffling.
  4. We wear all hats.  We are strategists, we are the visionaries, we are the excel spreadsheet and project planning gurus, we are the fortune tellers who can anticipate anything that could possibly go wrong and have a plan in place, we remember details about events that no normal human ever would.
  5. We are small business owners.
  6. We become financial advisors as we tackle excel spreadsheets containing budgets for situation a, b, c and so on.
  7. Hard labor? Yeah, you can find us on ladders while in heels. No seriously, we have videos to prove it.
  8. We are asked daily to fix things. There is always something broken, always a fire drill always a last minute presentation update, rendering to be completed before a big meeting.  We live our lives as Chicken Little. Any email in your inbox can be urgent.
  9. We’re always on it.  No such thing as no.  Ever had a deadline or a task at work that was actually impossible?  We do every.single.day – but we figure it out. It doesn’t matter if its Sunday, it doesn’t matter if it’s 10pm.  Not sure how, but every time we do.
  10. We leave our events with our legs numb, our eyes red and our stomachs empty.  We are always the first ones to arrive and the last ones to leave. We say no thank you and watch crab cakes just walk on by.  Our glass of wine will have to wait until we return home.  We run to grab that thing our client needs from the 4th floor even though our legs stopped moving the day before.  

With all that being said,  there is no way I would EVER do anything else.  But if you are wondering where I am at 9:00am the day after an event – don’t – because I am in my bed fast asleep, dreaming about the next one. 

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