May 14, 2014 eastofellie

How to Execute a Bold Event Theme

It’s no secret that bold colors and in your face style event props have been a huge trend in 2014.  It takes one dynamic idea to build an event theme around.  We’ve done Andy Warhol Inspired Events, events around a Perrier bottle, and so much more.  Question is, what makes a bold idea successful?  Here are our tips and tricks on how to execute when given a theme that begs to be bold.

1. Play up the drama – Drama can be good and bad depending on what context you are using it in.  In events, drama needs to come from small touches that play into a larger theme.  If it is everywhere it can get overwhelming for guests and look kitschy. 

2. Consistency is key – It’s vital to have the theme carried throughout the experience.  Using color and patterns is an easy way to execute this.  Think about the small touches that will make your event unique – like food and beverage and decor.  How can your theme tie in and surprise and delight your guests?

3.  Get your guests to interact – A theme can come up short if your guests don’t have the chance to fully interact with it.  Think about how the boldness can be incorporated into the guests experience and/or be shared in social media.  We’ve consolidated some great ideas on our Pinterest board with Unexpected Branding at Events.

Overall if your event is consistent and well executed your guests will get the chance to really enjoy your event.  For some of our favorite bold events in 2014 check out our Pinterest board.  Contact us to learn more about how we can create a bold event for you!

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