March 29, 2017 eastofellie

Larger Than Life Branding At Events

Is less always more? Sometimes we and fellow event agencies alike believe the opposite of the old saying when it comes to branding at events. With so many companies competing for engagement and exposure from attendees, their branding keeps getting creatively bigger and better, and it’s working.See our favorite ways brands went after exposure and engagement at events including latest EOE creation that attendees loved!

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Giant blow up beach balls are nothing new to festival or concert settings, but this giant version does so much more than expose HP’s logo. To meet its “make memories last” initiative, “the ball had an integrated HD camera and it was able to take photos and videos, bringing a whole new perspective to the event while retaining the digital aspect through broadcasting photos in real-time onto the stage and via live stream, as well as uploading them onto social media for fans to connect and engage.”*

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Tents are not revolutionary to the outdoor event space either, but molding a classic tent to match your brand and product is genius. Attendees won’t be able to resist finding out what’s in this giant shoebox, which is exactly what Adidas wants.

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When Xbox’s consumers use their product, they are transported to worlds beyond their imagination. So to live up to what Xbox offers its consumers, they have to give their best shot at creating a stage that challenges reality.

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The television hit, “Guy’s Grocery Games”, is an extreme version of grocery shopping, so taking their branding to the extreme as well was no surprise. This giant grocery cart resembled more of a monster truck with mini versions surrounding for engagement. Photo: Nadia Chaudhury/BizBash

 

 

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And of course, we couldn’t forget about one of our favorite activations to date we had custom built for our client’s internal sales meeting in Los Angeles. We were thinking BIG and thought, let’s put a spin on hollywood’s iconic “paparazzi and press” and create the perfect photo booth for attendees. Each brand contributed their headline for the “cover” of our parody on The Hollywood Reporter, making it all more special.

Inspired by these big name brands but still not sure how to execute so that it makes sense for you? Lets chat! Contact Us. If you’re looking for even more inspiration, check out our Pinterest Board here.

*Branding Magazine 

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