Be creative.

 Every company can attempt to sell their products at big events, but attendees need to be interested in what you’re selling. To do this companies need to stand out by being creative. Brands show attendees that they are worth the effort. Wet n’ Wild used professional make up artists to recreate musicians looks on stage to those watching in the audience. Bacardi engaged music-goers by creating a carnival-like booth, which showed off their creative side.

Image by Roger Kisby via BizBash

Get Active. 

Between acts at music festivals, guests look for ways to stay engaged and enjoy themselves. Being outdoors opens up many opportunities for brands to interact and get visitors active. At iHeartRadio Music Festival, The CW had cornhole and oversized Jenga stations for attendees to play with. Pepsi gave people the chance to cool off in a waterslide. Bacardi gave fans a chance to win prizes at carnival games like an old-fashioned ring toss. 

Image by Andrew Swartz via BizBash

 Souvenirs. 

Giving attendees a chance to take home a token is something every brand should offer. It creates a brand loyalty between the company and guests because they associate products of a brand with their great experience at the event. Macy’s gave audiences a chance to make their own t-shirts with iHeartRadio logos. Jim Beam airbrushed their emblem on attendees so they became an advertisement for the brand while at the festival. 

Image by Chase Stevens via BizBash

By brands focusing on these 3 ways to engage with music-goers at the iHeartRadio Music Festival companies have gained more recognition as well as potential clients. Creating ways to stand out at a large event can be hard, do you need strategic help?  Call us or follow us on Facebook, Twitter and Instagram for more strategic ways to reach potential clientele at the next multi-brand event.  And check out our Pinterest Boards for branding ideas.