If you haven’t caught a whiff of bareMinerals’ latest marketing campaign, let’s just say it’s all about water flowin’ and wind ablowin’.
So, our latest event with bareMinerals had everyone walking on air. This week we are bringing you the behind the scenes scoop from our latest event with bareMinerals, Capture the Sky.
Branding
If you haven’t noticed from our past events we are a sucker for a good logo. This time was tricky, because our venue had some paintings on the walls that could not be taken down. So, as a last minute fix, we had the bare logo cut into a glass plate (otherwise known as a gobo) to project onto the wall. Nothing like a company name in lights to save the day! Our guests were so impressed, the CEO himself said he wants bareMinerals logo gobos incorporated into all bareMinerals stores. (If you see these guys pop up down the line, you can thank us.)
The Setting
We hosted this event at the beautiful Landmarc Tribeca, home of renowned chef Marc Murphy – since, ya know, we don’t take our catering lightly. The venue itself featured a white brick wall to give the space a light, cloudy atmosphere, and edison bulbs dangling from the ceiling to provide a starry overhead. To bring in the blue, we focused on the tablescape with blue drinking glasses, and hand-done watercolor painted menus.
The Decor
You’ve seen these glasses before on instagram and our holiday stress survival guide – easy to see we are kind of obsessed with them. The blue glassware tied the whole theme together, giving the space the perfect splash of color so our guests would know it’s all blue skies ahead. But it almost didn’t come to be! We had the glasses scheduled to arrive at 4:00pm so they’d be all set for a 7 o’clock dinner, but they weren’t delivered until 6:45. A little last minute table-setting isn’t something #TeamEllie couldn’t fix!
It certainly wasn’t the only rental delivery crisis we were dealing with that night. Our white linen table runners were delivered wrinkled — we had an iron, but no ironing board, and no steamer. Bottom line is, we were standing on chairs, holding up linens, and using our iron as a steamer to make sure everything was prim and proper for guest arrival. And we have photos to prove it.
Don’t worry, we didn’t forget about Buxom! We celebrated their sister brand with these fun and oh-so-sassy sugar-lipped cocktails.
Capture the Sky was the perfect way for our guests to unwind after a busy day of meetings, and a home run for the bareMinerals brand. When we close our eyes, we’re still seeing blue!
Need a team that can turn your brand into event gold (or maybe blue)? Send us a note.