One of the most popular music festivals of the year started this past week in the deserts of California.
We’re talking about Coachella, where thousands of young people come together for 2 weeks to celebrate music, show off their boho-style fashion, and have an overall great time. It’s no surprise that since there are thousands of people at this event festival that there are hundreds of corporations right there with them marketing their brand. For brands that have a target demographic fitting the profile for Coachella attendees, marketing at this event is absolutely genius. Here are EOE’s favorite marketing activations at Coachella 2016:
Image by Michael Kovac/Getty Images
Instagram Madness:
Currently, under the hashtag #coachella, there are 1.74 million images and counting. H&M has the right idea by incorporating a photo booth in their Coachella tent. Though they won’t directly upload to the photo app, who doesn’t love Instagraming their photo booth strips? H&M had the right idea creating this space for their fans to take a pic, take a dip, and relax in their comfy Coachella Line of clothing.
Image by Neil Rasmus/BFA.com
Event Inception:
That’s right, brands are hosting their own events at Coachella. New comer to Coachella, Calvin Klein, hosted a 3-day event opening weekend with a high profile pool party with successful DJ’s like Alesso on the ones and twos.
Heineken is hosted the ultimate house party featuring DJs, live music and surprise performances. The Heineken House, a dance party tent made with a sustainable dance floor that captures your energy from dancing, and turns it into energy to light up the entire room.
Image by Niki Csanyi, BizBash
Heavy Branding:
Coachella is known for its musical guests and performances, but our favorite part is the branding. Here at EOE, we love us some creative event branding, and Coachella was just the place to get some inspo. Some ideas that we loved from the Popsugar Cabana Club Event was custom shoes at the DSW tent, and a candy bar at the Netflix tent themed to the show Unbreakable Life of Kimmy Schmidt. What we love the most about these ideas are the creative incorporation of product and services that really showcase what the brands are all about.
We absolutely love seeing creative branding at events and believe it’s one of the best ways to get the exposure for a brand. Coachella is more than a music concert, it’s a complete experience and these corporations delivered on contributing to that for the attendees. To see more branding at Coachella see our Pinterest board here.