At East of Ellie, our bars serve more than just cocktails. At many events the bar is usually considered the social hub where guests love to socialize and relax.
This area serves as the comfort zone for guests as they arrive. They can walk in, grab a drink, and chat with other guests as they do the same is typical event culture. As the event continues, the bar is almost always a place visited a few times by guests.
Branding your event’s message where guests are likely to be is a no-brainer, but it must be executed in a subtle/playful way to tie into the informality of a bar. Especially if you are planning an internal holiday party, guests don’t want to be bombarded with the branding they see everyday. In this casual atmosphere, companies are given the opportunity to kick it up a notch with their creativity in deciding how they are going to incorporate their event’s message – like in a company logo, or a key message.
Check out how East of Ellie and other companies have effectively branded the social hub of each event:
Branding Specialty Drinks
Tying into the Functionality of the Bar
The International Consumer Electronics Show (CES) took the opportunity to show off their logo right in the middle of an ice luge. Instead of using the ice luge as a traditional shot transportation into someone’s mouth, the event kept it classy and instead, guests received their drink from the bartenders pour. Well done, CES!
For the CEO of Nestle Waters Retirement Party, our event’s message was to display the brands he had built over his years of service. East of Ellie accentuated the private pool house with pops of color and Perrier inspired decor that mirrored their recent launch of their partnership with the Andy Warhol Foundation.
A Subtle 3D Logo
Adding your logo to the front of the bar may seem like an obvious move, but by executing it in a way that blends with décor is a fun yet effective way to go about branding. This logo was incorporated without sacrificing an ultra luxe atmosphere that guests are sure to enjoy.