bareMinerals Regional Conference

@ New York, New York

bareMinerals

When bareMinerals came calling for new ideas to present their 2020 product launches to the global markets, we answered. With a focus on sustainability, guests enjoyed reusable lunch boxes, natural rock seat assignments and feasted on organic snacks that give back. We had the pleasure of partnering with Repeat Roses to repurpose all of the florals from our ‘flower market’ inspired photo opp. 13 blossoming arrangements were delivered to the American Cancer Society Hope Lodge Jerome L. Greene Family Center and 68 pounds of waste were diverted from winding up in a landfill. We call that a perfect example of The Power of Good.

For their sister brand, BUXOM, a full service beverage bar with coffee in the AM and mocktails in the PM was a must have to keep guests hydrated and caffeinated all day long. For an added on-brand pop, guests chose their cup sleeve featuring names of the makeup mogul’s best selling lipsticks. We made sure the experience for guests was no harder than choosing if they wanted their coffee hot or iced. Cheers to that!


 

Services: Logistics, On-Site Execution, Venue + Vendor Management, Creative, Theme-Ideation