August 17, 2017

The Experience Generation: What it Means for Corporate Events

The Experience Generation- is society catching on to the obsession that we’ve always had at East of Ellie? The answer is- yes. Millennials are valuing experiences over possessions more than ever.

In a study conducted by Eventbrite, they proved experiences help shape identity & create life-long memories. “Nearly 8 in 10 (77%) millennials say some of their best memories are from an event or live experience they attended or participated in. 69% believe attending live events and experiences make them more connected to other people, the community, and the world.”

So, what does this mean for the future of corporate events? Millennials are on their way to taking the front seat in the corporate world, as the eldest millennials turn 35 this year.  Trends point in the direction that millennials care less about their salaries and more about the perks and work-life balance that their company can provide.

How can companies keep up with the desires of top-talent millennials? We believe the answer is simple:

Keep them engaged in company related experiences and heighten the sense of community through events.

Begin this shift by improving events that your company has been hosting the same way for years, or add more to the mix. A few of our favorites ways for companies to do this:


Don’t let your employees feel like you’re shipping them to paradise, just to lock them in a hotel for four days. Integrate on-brand experiences, team building and entertainment to fuse education with engagement at your sales conference. We took over Paramount Studios at our last sales conference for a modern hollywood style experience for guests. See more here.


Get employees out of their cubicles and have them take a breath of fresh air out on the course. Invite partners, prospective customers, whatever makes sense for your business to have fun AND network. As they say, deals are done on the golf course. We broke out the drone at one of our last golf events, check the amazing footage here.


These 10 companies take their employees on vacation every year! Investing in the “reset” of your employees will increase their productivity and loyalty to your company. This also improves relationships of employees and educates them on places all over the world! If creativity and inspiration is a key part of your company, this option may be best for you.


Feel like your company just seems a little.. disconnected? Bring them out of the office for an interactive day of presentations by leaders in the company. This rare face time between the “do-ers” and the C-level exec’s will have a greater impact on employees retaining key information to improve their work. See how we’ve spiced up these meetings here.

Need a team who has a proven track record of wowing guests, and providing unique atmospheres for client’s to get down to business? Shoot us an email and Let’s Get Planning!

Facts found by Eventbrite,