February 28th is National Floral Design Day and here at East of Ellie, we celebrate this day BIG! Floral design and event planning go together like PB&J. You’ve seen it at our events such as the BizBash award finalist Joie de Vivre Laura Mercier Dinner.
We know what you’re thinking,
“these are corporate events, so why the need for flowers?”
We’re strong believers that floral decor can represent any brand identity by incorporating the client’s colors or style. Part of communicating each brand on behalf of our clients is done less literally, through decor.
When choosing florals for a corporate client, a great first step is to determine what design style the brand aligns with. Are they cutting edge, modern and sleek? Or are they better suited for traditional because they thrive on their street cred’ for being the leader in the industry from the beginning of time?
Check out some of our favorite styles of corporate floral design. Use these as a baseline and make tweaks from here to match the look and feel of your event!
MODERN AND SLEEK
Modern and sleek floral design captures the attention of the guest by bringing a sense of sophistication and style to the way the vision of a brand is executed.
We love how Revlon ditched the traditional vase, and used clear lucite boxes to showcase a bundle of fresh white florals.
BIG AND BOLD
We’re loving this visually appealing installation done by Bridget Vizoso for the Designer’s Co-Op. This floral design has loud expression and striking appeal to the eye by incorporating big colors and bigger style.
Does your client have a thing for that WOW factor? This may be your opportunity.
There is nothing we appreciate more than thinking outside of the box! In light of 2018 and many companies efforts to “go green,” this arrangement with topiary balls on a bed of wheatgrass is as elegant as ever.
By Eric Buterbaugh, at the Entertainment Industry Foundation’s Women’s Cancer Research Foundation luncheon.
There is beauty in sticking to the basics.
A traditional floral design communicates a company’s brand by demonstrating how a company remains integral to its roots and brand identity.
Our arrangements designed for the Nestle Waters North America reflected just that. A night to celebrate a retiring CEO who had built up the company from a small shop to a global powerhouse were represented in a beautiful yet humble arrangement.
FLORAL OR GREENERY WALLS
What’s an event without a stellar backdrop? Can you say, photo opp?
Floral and greenery walls are a great way to showcase any corporate event by serving as a backdrop, room divider or display, like Veuve Clicquot did at their polo event last June in Liberty Park!
No guest can resist snapping a photo in front of a wall of beauty, so if social sharing and engagement is a goal of your event, this is a no-brainer.
At East of Ellie, we know a thing or two about how your brand can shine throughout an event. Contact us today to bring your vision to reality.
Take a look at our pinterest feed of floral designs we are living for.