One of the biggest (and in our opinion, the BEST) way that non profits are able to fundraise is through events.
Communicating to prospective attendees or other non-profits is one thing – but speaking and pitching to corporations for their support in your event might as well be a whole new language. It is an unspoken rule that when you walk into a corporate boardroom, you want be on your A game.
We’re sharing share some of our EOE insights and give you a guide for non-profit organizations and communicating with corporations to make your event better than ever.:
1. Clearly communicate your mission.
It’s imperative your partnered corporation is on the same page with the objective of your event. The corporation must also be morally rooted in alignment with your organization, or have a direct branding link to your cause. Show them the impact of what your like minded cause can do for them, and how their participation in your event is mutually beneficial.
2. Who do you influence?
For corporations, they need to know your target market. If you’re not aiming for consumers of their aimed demographic, and they won’t be the attendees at your fundraiser, chances are slim the corporation will see the benefit.
3. Explain what can you offer an event sponsor.
Exposure? Reputation boost? Marketing at future fundraisers? Communicate what you can do for them to solidify they are making an investment for their success as well as yours.
4. Can you quantify impact?
Make sure to bring tangible examples of how your fundraising event will bring success and profit to the corporation you are communicating with. Arm yourself with relevant statistics and evidence on how your influence will benefit the company.
5. Explain your current state of funding.
Corporations may have the dollars, but they’re not a never-ending money pit. Ensure them that by investing in a sponsorship or supporting your fundraiser, they are making a sound investment with their philanthropic budget. Bring an easy to read chart about your financial state so that they feel safe about making an investment.
Most importantly, non-profits need to persuade with a mission and quantitative information. Since corporations work with and understand numbers, it’s important to speak their language. Think of yourself as a brand and present yourself as such. Go in with confidence and these communication tips and leave with success and a new sponsor for your event!
You’ve got the communication tips down, now what about ALL of the logistics? Don’t sweat it, contact us today and let’s get planning for the most successful fundraiser your non-profit has ever had. Also Check out our Innovative Ways to Keep the Fundraising Party Going.