August 15, 2013

How Important is Company Culture?

8.8 is the average number of hours worked per day by an American aged 25 to 54*.

We all know that our job consumes more than half of our day, and it can sometimes seem like all we do is eat sleep and work. But what if more and more companies started creating an enjoyable workplace that made every day seem like you were just living instead of “going to work”? We’re talking about something we like to call company-culture.

Company culture is defined by as: “the personality of a company and defines what a company, from an employee perspective, is like to work for. Company culture includes the company mission, values, ethics, expectations, goals, and work environment.”

Companies are beginning to introduce a more enjoyable work environment for its employees that in turn increase their productivity and positive attitude. Employees that take a short break to refuel their  minds with a ping pong game, enjoying a free snack, or our personal favorite at EOE, sending ridiculous Snapchats to each other, it will pay off for your company in the long run.

Featuring this fun company culture on your website and through social media will engage your audience and make them feel connected to people, not just a brand name. Elements such as fun interviews, candid pictures, or specific quotes that inspire the staff are great ways to show off what your company stands for and give clients an idea of what really goes on behind the scenes. If they can connect to your staff, they will certainly connect to your product or service.

A great example of a company who is displaying company culture on their website is Sawtooth, a marketing agency out of New Jersey. From their homepage you will find an “our people” tab that leads to a page of individual photos of each employee ranging from the CEO to Account Supervisors and everything in between. Each photo is clickable and provides a few fun interview questions that put a personality to the portrait. Unusual questions such as, “What’s your favorite word?” or “Share a surprising fact about yourself,” can give prospective clients an insight of the company’s personality at first impression.

At East of Ellie, we are very proud of our companies personality and aren’t afraid to show it. We want clients to know that they will be working with genuine people that love to make their work day fun while still finishing the necessary tasks professionally. We have applied our culture to the tone of our blogs, tweets, instagrams and facebook posts. Pinterest takes our culture to a new level on our personal board, this is why we’re hot, where you can find tons of crazy pictures of our staff having fun on the job. We want our clients to know they are not just hiring an agency, they are hiring real people.

Click here to see our Pinterest Board and be sure to follow us on our social media accounts to experience a daily dose of EOE.

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