Oh that dreaded, useless tchotchke. But honestly, who doesn’t love free stuff?
Guests always leave an event on a positive note when a freebie is involved! Including a grab bag or giveaway at your events is a great way to create happy memories for your guests- but more importantly to market yourself. A key element to a great giveaway is ensuring that your tchotchke can be used repeatedly while driving awareness for your cause or company. Inspired by this article by Inc. here are some tips on how to make sure your gift is effective in the long term.
Make sure your guests can use the product again and again
You don’t want to have a giveaway that is one and done. The key to successful event marketing is to make sure your product has a long term impact and reaches a wide audience. To make this happen, put your logo on something reusable like coffee k-cups and give them away in big bunches. Your guests can bring them into their office kitchen, increasing the audience your freebie will be in front of. By giving them away in big groups you ensure that your item will stick around for a long time.
Make it something your guests will ACTUALLY use
Nothing is worse than spending a lot of money on a freebie to see it just stashed away in the back of a closet. Do your research on your audience and be in tune to their wants and needs. If your guests are Generation Y and tech-savvy, print your logo on a smart phone case so your customers can become inexpensive walking billboards.
Make it personal
By adding a personal and heartfelt touch, your guests will feel a connection to the giveaway and be motivated to use it as much as possible. By leveraging a product that promotes your company and a philanthropic cause at the same time you can guarantee success. Place your company logo on doggie treats as a giveaway to a group of animal lovers to advocate your brand while providing delicious treats to dogs in need!
Provide a reusable, realistic, and personal giveaway at your next event, and ensure that your cause or company is marketed to perfection. Event marketing has never been more creative and so much fun. If you have any other ideas on how to market your product or cause through an event, please share your them with us at socialmedia@eastofellie.com.
Check out some of our favorite creative tchotchkes on our Pinterest board
Inspiration for this article found at: http://www.inc.com/young-entrepreneur-council/11-tips-for-cool-giveaways.html?nav=featured