Event Planners, we know you’ve heard time and time again, integrating social media into your event is one of the best ways to create buzz and interaction among attendees and online viewers. Using an event hashtag to lasso up all the conversations, shared photos, tweets, etc. centered around your event is the best way to collect and organize content into one location. We’ve already given you some tips on placing hashtags around your event space so your guests interact with them. But then, it hits you. What the heck am I going to name my hashtag?
Certainly you can come up with something more creative than #EventNameYear. Okay, we’ll leave it as plan B. But don’t give up on coming up with a creative and engaging hashtag for your event before considering the following:
What’s the Goal of your Event?
Is this a fundraiser with a goal of raising a certain amount of money? Creating the hashtag to reflect this goal can constantly keep it in the face of your attendees in a subtle way (win.) For example, Children’s Miracle Network Hospital hosts events all over the country with the catchy, #FTK hashtag, meaning “For the Kids”. The goal of the event is translated into 3 simple letters, easy enough for anyone to understand and engage with.
Keep it Short and Sweet
Remember that tweets can only hold 140 characters, and those can be precious when crafting a thought that still needs to include the hashtag. Avoid making your hashtag a mouthful for your sake and your guests.
Reflect the Mood of the Event
If the event is for party people and is not so serious, make the hashtag something clever! Rhyming and alliterations are a go-to way to get creative. This strategy in crafting an event hashtag is typically seen in the wedding space, but who’s to say it can’t be utilized for product launches, internal meetings and so on. If you can stay on-brand and sprinkle some humor into your event’s content, you’ve immediately set yourself apart from the next company.
Do your Research
It is very unlikely you’re the first person to use the event hashtag you have in mind. Most likely, the hashtag has been used for a past event or general conversation, but don’t panic. Search the hashtag across social channels and see what arises from the depths of Twitter. If the hashtag is not tied to a competing event, inappropriate content, or is has not been used in a year or two, you’re in the clear. Own it.
Looking for a creative team that can simultaneously create compelling content and make sure your event goes off without a hitch? You’ve found us. Tweet us at @EastofEllie to say #hello!